First of all, since I haven’t had the chance until now, I want to wish you a happy new year, all the best and many projects and opportunities in 2010.

I’ve just came back from my winter holidays and while browsing through some arch viz forums I’ve stumbled upon the short video done by Alex Roman (Jorge Seva) and I must say I am absolutely amazed.

This is really a master piece, and with no exaggeration, probably the best cg animation I have ever seen, and I am not talking only about architectural visualization.
The guy obviously has a lot of talent as a movie director, stage designer and photographer besides the fact that he truly masters the software.

Although I can not stress enough how much I like it, I can’t help but wonder how this style would work from a commercial point of view. From my experience, every time I try something more “artistic” it doesn’t go well with the client. Even a small depth of field effect used to focus on some elements makes most clients ask me “Why 70% of the rendering is blurred? Is it a software error?” I have even had problems explaining to some clients why the white walls look bluish in a dusk rendering. Although a small part of our job as architectural illustrators is to educate the clients, sometimes we have to consider the fact that time is money, so instead of spending it explaining this and that, just give them what they need and that’s it (as long as it still looks at least “ok”, of course).

I am curious what you think about this, and even more curious if you managed to get a “sign off” doing something a bit more “different”.